Our goal for this logo design was to capture the Chicago barber culture as well as tie in the classic barber shop feeling. Through collaboration with the shop owner I went ahead and chose a variation on the Chicago Bulls colors, and added the classic barber blue to bring it in.
The business owner reached out through social media after having seen my previous work and immediate began breaking down the emotion he wanted when gentlemen sat down in the barber shop. The design is meant to feel young and hip, while inspiring a sense of confidence. Influence by the tradition barber culture as well as wanting a gradient to stand apart from the other competition who had take a single color modern approach.